In many industries, the LinkedIn profile has become more important than the classic CV. Recruiters actively search profiles, headhunters reach out directly, and algorithms suggest matching roles based on the data on file. Keeping the profile well maintained pays off even when you are not actively looking.
Key elements include a professional photo, a concise headline (not just the current job title but competency or goal), a summary "About" section, clear roles framed around outcomes rather than just duties, and a curated skill section. Recommendations from former colleagues and managers boost credibility.
Visibility also depends on regular activity (posts, comments, shares) and the "Open to Work" banner – which LinkedIn uses internally as a signal of active candidates. Privacy-conscious users can show the banner only to recruiters.
In the German-speaking market, LinkedIn still competes with Xing but is steadily gaining ground – including in the social and public sectors.