Fundraising is the professional securing of resources for non-profit organisations – donations, bequests, foundation grants, public funding, sponsorship, major gifts, sponsorships and digital campaigns. It is the economic lifeblood of many NGOs, social welfare providers and church-related charities.
Methods span classic direct mail, telephone fundraising, street fundraising, digital campaigns, social-media drives, major-donor management and foundation grant applications. Key metrics include donation rate, retention rate, donor lifetime value and fundraising ratio.
For employees, fundraising roles are attractive because they combine strategic and operational components, are data-driven and generate meaningful impact. Jobs range from fundraising officer to major-gifts manager and foundation/third-party-funding officer.
Lunigi lists curated fundraising roles from NGOs, welfare associations and foundations, often with collective coverage.