Career coaching is the professional support of individuals in career decisions. Coaches work on clarifying strengths, values and goals, on strategies for application processes, on negotiation techniques and leadership questions. Unlike pure application training, coaches often work systemically and tackle identity and stance, not just tools.
Good coaches are recognisable by clear methodology, sector knowledge, references and a strong initial chemistry. They do not deliver ready-made solutions but structure reflection and decisions. Costs vary widely – from 100 euros for simple online coaching to 300 euros per hour with top providers.
In the public sector, NGOs and education, internal coaching offers are growing, often free or fundable. Germany's Federal Employment Agency also supports coaching in specific situations through activation and placement vouchers.
Lunigi does not replace coaching but delivers curated roles in parallel – while a coach works on identity and strategy, Lunigi monitors the market daily.